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About Us


Holland Children’s Institute was founded in 2013 by Richard D. Holland. Holland Children’s Institute is a 501(c)(3) nonpartisan nonprofit organization.


Holland Children’s Institute serves as the trusted destination for research and analysis related to income disparities and equitable access to opportunities essential to prosperity for Nebraska children and families.


Nebraska will become the national beacon in economic security and opportunity for all children and families.


Hadley Richters

Chief Executive Officer

Hadley leads Holland Children’s Institute as the Chief Executive Officer. Hadley is responsible for the development and implementation of The Institute’s overall program and research priorities.

Hadley has a range of executive experience in several organizations, public education campaigns, non-profit capital campaigns, and other projects, and extensive expertise in fundraising, communications, and public opinion research. She has seen some of the most ambitious initiatives to the finish line in Nebraska through her work at RichtersBrinkman LLC and independently. Hadley is known for delivering results and breaking records.

A graduate of the University of Nebraska, Hadley has served as manager to successful projects for various non-profit organizations, including the Child Advocacy Center, University of Nebraska Charitable Gift Fund, Community Health Endowment of Lincoln, as well as business leader groups Vision 2015 and the Lincoln Employer’s Coalition.    

Born and raised in Lincoln, Nebraska, Hadley now resides in Omaha, and can be spotted in Midtown. 

“The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

Magdalena Betancourt


As the Director for Communications and Outreach, Magdalena (Maggie), manages the organization’s public education and outreach strategies that centers community impact and builds people power.

A graduate of the University of Nebraska with a Bachelor of Journalism in Advertising and Public Relations, Maggie has spent her career working in non-profit legal and public policy advocacy with the goal of advancing racial equity and economic justice. 

Maggie believes traveling enriches our soul and mind. You can catch her and her family exploring the dog parks and playgrounds in Lincoln while planning their next trip somewhere around the globe.

“You cannot do all the good that the world needs, but the world needs all the good that you can do” – Shelbizlee

Allison McMickell

Director of OPERATIONS

As the Director of Operations, Allison oversees the day-to-day operations and administration of all organizational activities, including financial accounting, payroll, contract management, human resources, and annual budgeting processes. 

Allison graduated from the University of Nebraska — Omaha, receiving a Bachelor of Science in Business Administration. Before joining the Institute, Allison spent the first decade of her career working in the Marketing and Advertising industry.

Allison loves traveling. She loves the research, planning, and organizing that goes into it. Last year, she visited 16 countries solo, planning and organizing it all on her own!

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” – Jane Goodall

Garret Swanson ​


As the Director for Strategic Engagement, Garret manages outreach efforts to community partners and stakeholders and executes advocacy efforts that align with the goals of the organization.

Garret holds a Bachelor of Arts in Political Science from the University of Nebraska and has spent his career working in public advocacy. When not campaigning Garret has worked for the State of Nebraska as a Public Information Officer and as a Marketing Coordinator for local non-profits.

Garret lives in Lincoln with his wife Ashlea and their dog Gustav. They enjoy visiting dog parks and walking around downtown Lincoln with friends.

“All politics is local.” -Tip O’Neil

Board of Directors

  • Andy Holland

  • Wanda Gottschalk

  • Carol Russell