About Us


Holland Children’s Institute was founded in 2013 by Richard D. Holland. Holland Children’s Institute is a 501(c)(3) nonpartisan nonprofit organization.


Holland Children’s Institute serves as the trusted destination for research and analysis related to income disparities and equitable access to opportunities essential to prosperity for Nebraska children and families.


Nebraska will become the national beacon in economic security and opportunity for all children and families.


Hadley Richters

Chief Executive Officer

Hadley leads Holland Children’s Institute as the Chief Executive Officer.

Hadley has a range of fundraising, communications and executive experience in political campaigns, capital campaigns, and other projects. She has seen some of the most ambitious initiatives to the finish line in Nebraska through her work at RichtersBrinkman LLC and independently. Hadley is known for delivering results and breaking records.

A graduate of the University of Nebraska, Hadley served as the Finance Director for the Nebraska Democratic Party and subsequently Executive Director.  

Born and raised in Lincoln, Nebraska, Hadley resides in Omaha and can be spotted in Midtown accompanied by her dog Lois. 

“The people who are crazy enough to think they can change the world are the ones who do.” – Steve Jobs

Maria Vieyra Villeda

Director of OPERATIONS

As Director of Operations, Maria works to ensure that the day-to-day operations of the Holland Children’s Institute run efficiently to accomplish our mission.

Maria has devoted her time volunteering for nonprofits, such as Council Bluffs Recreation Association (COBRA), United Way and Open Door Mission. She brings passion and a vast amount of project management skills to the Holland Children’s Institute. She has managed high-profile projects for financial institutions on behalf of First Data Corporation. Maria has a Bachelor of Arts degree from Buena Vista University in Marketing and Management with a Masters in Business Administration from Bellevue University.

Maria and her husband Kal enjoy participating in outdoor activities such as hiking, sand volleyball, and Jazz on Green at Midtown Crossing.

“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” – Michelle Obama

Joseph Adler

Director of Strategic Engagement

As Director of Strategic Engagement, Joey maximizes our outreach and public education efforts.

Joey brings a strong combination of issue area expertise and technical skill to his role at Holland Children’s Institute. A former Legislative Aide in the Unicameral, he is fluent in the mechanics of state policymaking. Joey’s range of Nebraska specific political experience is broad and includes directing field work, data work and campaign management. He formerly served as the Chair of the Young Democrats of America LGBTQ Caucus. 

Joey is committed to leveraging his experience and his passion for the mission of Holland Children’s Institute to help us reach our goals for children and working families in Nebraska.

“We will do what is hard. We will achieve what is great. This is a time for American Heroes and we reach for the stars.” – President Bartlet (The West Wing)

Victoria Jones

Graphic Designer

Victoria brings technical skill and talent as Graphic Designer at Holland Children’s Institute. She pairs her creativity with our mission to produce relevant reports and materials. Her ability to translate data and research into digestible visuals drives results for children and families. Victoria interned at The Salvation Army, along with working with children at the University of Nebraska at Omaha’s science and math summer camp, Aim for the Stars. She graduated with her B.S. in Communications from UNO.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou